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About the Company

Alaa For Industry is a subsidiary of Ibrahim Ali Al Rashoodi Holding Company (L.L.C), a Saudi group of companies owned by Mr. Ibrahim Ali Al Rashoodi, established in 1984, with its head office in Dammam, Saudi Arabia. Originally AFI was engaged in contracting and in the supply and service of Hydraulic systems for the transport industry but soon the company diversified into other specialized fields. AFI is the leader in Industrial supplies in the GCC with a wide network of over 25 companies across the region. And it continues to expand.

A focused approach towards the local market while thinking globally has been our philosophy since inception. In 1997, AFI has been awarded an ISO 9002 certification. Innovation, quality and service are key elements that have become the driving force of AFI. As experts in the field of engineering, AFI is constantly developing new solutions for a wide range of industrial applications. AFI has now become a conglomerate with over 900 employees, actively involved in various industrial fields such as Refineries, Petrochemical, Downstream, Support Industry, and Transport and Logistics.

A String of Industry Firsts! As a leading industrial player in the gulf region it’s not surprising that we’re ahead of the competition. Just some of our achievements to date:

The aim of all activities of the company is to serve the customer in the best possible way. During the continuous growth of AFI, the customers have always appreciated the policy of being served with utmost respect, honesty and friendliness. The dedicated sales force is continuously monitoring the customers needs, and will provide effective and efficient solutions, regarding cost and performance.

The fast development of the company is owed much to the technical and commercial abilities of its highly qualified personnel. Close relationships among all departments are essential to the success of the new formal systems and procedures, introduced by the company in accordance with ISO 9001 requirements.

Alaa For Industry


"AFI aims to be the leader in the supply of quality engineered products and services, by continual improvement of relationships with customers, employees and suppliers; promoting a healthy environment and providing our products at market prices, with honesty and a smile."

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